The Mental Health Foundation develop programs at a small scale and local level, to pioneer, innovate and test new approaches. They then ‘hand these over’ to other players to scale up, roll out as widely as possible and run on an ongoing basis.

The concept is based on data and outcomes, as seen in the logo. Clean, colourful infographics communicate MHF's impact simply and effectively to the relevant audience.

*concept and rollout done independently and approved by the Creative Director.