PRADO museum
PRADO museum
Prado Museum (Museo del Prado)
Client
Visual Identity - TOV - Art Direction - Copy
Skills
Illustrator - Photoshop - After Effect
Tools
With this rebrand, the aim was to move the organisation away from its corporate image to attract a younger audience.
As Gen Z are often on screens and bombarded with flashy colours, the goal was to replicate that energy, intrigue them, to instil interest, and let them see classic art and history with curious eyes.
*personal work
Details
Each of the three entrances serves as a gateway to the Prado Museum and a symbolic tribute to the respective artists and art movements they represent: Velázquez, Goya and Geronimo entrances.
The three shapes combined create abstract yet recognisable patterns.
These can either be a logo or a code for specific exhibitions or, used singularly, as a device for posters and banners.
The bright colours provide a digital feel and make the devices stand out from the sober classic art colour palette, creating an attractive contrast.
